Protected Species create waterproof raincoats engineered to stand the test of time, guiding their customers away from fast fashion. Versatile longevity, ethical manufacturing and sleek style are at the heart of their core values. Multifunctional and impactful, the range is clean and sophisticated.
We worked with Protected Species to create a number of campaign videos showcasing the exceptional designs of their highly functional and stylish jackets.
In order to create something atmospheric and relevant to the brief, we recorded and gathered a library of field recordings and found audio, and incorporated them into our original music. Traffic, pedestrians and distant sirens became a recurring theme. This kept the audio for the series consistent with only subtle changes being made to differentiate from each look.