Bute Fabrics was founded in 1947 by the 5th Marquess of Bute with the sole purpose of providing employment opportunities for service people returning home from the Second World War. The mill, which is located on the Isle of Bute just off the west coast of Scotland, is renowned for its hard wearing traditional fabrics.
We worked with Bute Fabrics in the build up to the launch of Alchemy, their first new fabric collection in 7 years. Alchemy is a vibrant contemporary fabric with textured flecks, marking a fresh step forward in the history of the mill. We created video content portraying the story of the fabric from the mill to the showroom. This included a collaboration with Timorous Beasties.
On the journey from the ferry to the Mill we recorded as many field recordings as possible. These audio recordings were used to help establish the setting of each individual video. The musical accompaniment was created to convey the themes of nostalgia and optimism, which we felt were at the heart of this project.